NewWorkPlaces – are REAL in the Red Cross!
Wednesday, 17. November 2010 21:49
I was on a Mass Care conference call given by the American Red Cross Disaster Services from their headquarters in Washington D.C.
Right before the start of the call there was a fire alarm evacuation of the building. Instead of canceling the call, the participants conducted it outside on the sidewalk via their cell phones. They did a great job.
Good cell phones and noise cancelling head phones worked well so that the street noise was not a major interrupter or distraction. The transition between the presenters went smoothly as each had called separately into the Web Ex conference phone number instead of convening together around one speaker phone. While one person was talking another was able to multi-task and check on return status, which changed more than once. I believe we even remained connected while they were on the elevator back to their desks.
Most importantly was the calm and professionalism demonstrated by these Red Cross people in a crisis. Hey, they don’t let a little thing like a fire alarm stop the emergency business at hand. This incident is a good indicator of what is needed by good Red Cross staff and volunteers – the ability to be flexible, mobile, punt, adapt, think on their feet, include technology as a resource to facilitate – to respond and work well in a crisis or under pressure. Kudos colleagues!
More companies need to understand the mindset and skills that result in this behavioral ability. In an area such as the Silicon Valley, reputed to be fast paced and progressive, I have unfortunately seen more than one person/group/division/company freak out at the slightest change in – routine, outlook, space, facility, place, technology, time, work, work arrangements, ad infinitum.
Here we have somehow groomed a workforce of drones unable to adapt or incorporate change without great pain and panic. Unable to work in any other place than their cube; unable to manage anyone not within line of sight; unable to lead any company without the symbolic full parking lot indicator that all are in attendance on site; unable to work anyplace, in any workplace.
Yes, there are the infamous “innovators” and even “early adaptors”, terms from Everett Rogers’ theory on the Diffusion of Innovations. But more often than not (as in mostly always) if the innovation is social it slides back down into the chasm between these two first stages. Momentum never to be recovered and forces lost that would push the innovation, the change, over the top into critical mass adoption by the majority.
I believe a mindset change is required, or rather a mind shift – a change of perspective, priorities and precedent in order to achieve work in anyplace. To do so, emphasis shifts from rote and repeatable to different and flexible/agile/mobile. Plug and play is replaced by try and progress. One size fits all instantly is replaced by the understanding of the various relational stages of transition such as knowledge, persuasion, decision, implementation, and confirmation, to name a few. And that people are in different stages at different times.
Change, transition, movement is a process – a dirty word in some companies with short, quarter-driven spans of sight. Like thorough-bred race horses, their blinders keep them running fast around the track, but unable to see the speeding train coming at them from the side and thus, unable to jump to another track to survive.
The more I learn and am involved in the Red Cross the more I respect and admire the organization. They are a learning organization, from others and their choices, the bad and the good ones. They see the need to adapt and adopt new process, procedures and tools to meet their goals and mission, which ever remains solid and constant.- helping people in times of crisis and disaster. They are unafraid to say “no” when the world at any given time is not in accord or puts up road blocks and leap forward when and where the paths suddenly appear. Corporate American can learn a lot from this organization. I am proud say I am a volunteer.
Category:Business Process, Innovation, newworkplaces, Productivity, WorkPlace Preparedness | Comment (0) | Author: Catherine Adams Lee





